PUSH INDIA PUSH
An attempt to unite India through the medium of Sports & Wellness.
Description
The Push India Push Challenge is a first of its kind, unconventional, and pioneering initiative at this scale to push up the health of Indian men and women to another level of strength and fitness. This push-up challenge is for the fellow Indians to take a step forward towards restoring and building better health, greater physical capacity, and stamina to endure the tougher times of life with ultimate ease. It is an initiative to unite the nation through sports, fitness, and wellness.
The Rural Development Kendra is excited to bring this Push-Up challenge here and push India towards setting new benchmarks for evaluating one’s health and vigor and taking Push-Ups to the next level of perception and acceptance they deserve, from being a mere fitness regime to an absolute fitness essential for all.
“Push India Push” challenge is the first of its kind, a social initiative with total prize money of more than Rs 1 crore.
With no sponsorships and zero brand endorsements, this is solely a social initiative to encourage and boost the spirit of Indian men and women towards complete fitness and to accelerate the health and physical wellbeing of each one to the next level of excitement and imagination.
Mr. Adarsh Somani, Founder of the Push India Push Initiative, conceptualized the event, which is in memory of his father, Late Shri Rajendraji Somani. All this effort is to build a new era of a fitter and healthier India.
Details of Push India Push Challenge:
Participant Category: Men & Women
Age: 18 years and above
Competition Open for: 10,000 participants
Venue: Shree Shiv Chhatrapati Sports Complex, Mahalunge, Balewadi, Pune
Event Date: Starting from April 15th – April 24th, 2023
Top ranking 10 Participants - (Male & Female) will be declared winner
Problem Statement
The current perception and acceptance of push-ups as a fitness regime are limited, and there is a need to elevate their meaning and perception to make it an absolute fitness essential. The challenges faced in the world today regarding overall health and well-being require a deep dive into the cause, and promoting health and fitness is crucial to combating these challenges.
Project Goal
This project will accomplish these additional goals
The goal of the push-up challenge is to provide a platform for the naturally talented but not-so-privileged sportsmen and women of rural India to showcase their skills and promote their careers.
The push-up challenge aims to make sports accessible to the talented but underprivileged athletes of rural India by providing a platform for them to showcase their abilities. The challenge will be held at Balewadi, a sporting hub that is easily accessible to the athletes. The proceeds from the challenge will be used to support the sportsmen and women of Balewadi, helping them to move forward in their careers. The focus is on providing a fair and inclusive opportunity for talented individuals who may not have had access to such opportunities before. Through this challenge, we hope to promote sportsmanship and encourage the growth of promising athletes who may one day represent India on the world stage.
The goal of the first season of the Push Up Challenge is to promote health and fitness by providing equal opportunities for men and women from all 29 states of India to participate in the challenge and compete for exciting rewards.
The first season of the Push Up Challenge aims to encourage health and fitness by providing a platform for 10,000 men and women from across 29 states of India to participate in the challenge. The challenge will provide equal opportunities for both genders to showcase their fitness levels and compete in exciting rounds. The challenge will offer some fantastic rewards for the winners, making it an incentive for participants to push themselves to their limits. The focus is on promoting a healthy lifestyle by encouraging individuals to participate in physical activity and showcasing the benefits of push-ups as a form of exercise. Through this challenge, we hope to inspire individuals to adopt a fitness routine that will lead to a healthier and happier lifestyle.
Sustainable Development Goals
CSR Reg No No
Tax Benefit Yes
Beneficiaries Women, Youth, Adults
Sector(s) Training to Promote Rural Sports, Nationally Recognized Sports, Paralympic Sports and Olympic Sports, Promoting Health Care Including Preventive Health Care
Duration 1 month
Project Cost 1,00,00,000
Location Pune , Pune
